Mastering the complementarity between marketing mix and customer-focused...
Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose This study addresses the extent that the deployment of and complementarity between marketing mix and...
View ArticleThe nature and role of different types of commitment in interfirm...
Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose The paper considers the nature and role of commitment in delivering value in customer-supplier relationships...
View ArticleAn application of European customer satisfaction index (ECSI) in business to...
Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose This paper aims to examine the most important antecedents of customer loyalty in Business to Business (B2B)...
View ArticleA contextual analysis of the impact of strategic sourcing and E-procurement...
Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose The objective of this study is to investigate the relationships among strategic sourcing, e-procurement and...
View ArticleMotivations of small firms to develop relationships with banks
Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose This paper investigates what drives the decision of small non-food store retailers to develop a relationship...
View ArticleInfluence of internationalization orientation on export performance: in the...
Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose The purpose of this paper is to investigate several concepts of inward and outward internationalization and...
View ArticleAccount manager turnover and the influence of context: an exploratory study.
Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose The purpose of this study is to investigate the contextual factors that influence the impact of account...
View ArticleScience mapping in industrial marketing
Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose This study aims to map scientific knowledge in Industrial Marketing. Design/methodology/approach The research...
View ArticleTop management commitment and involvement and their link to key account...
Journal of Business & Industrial Marketing, Volume 30, Issue 1, Page 32-44, February 2015. Purpose – The purpose of the study is to examine the role of top management in effective key account...
View ArticleAre salespeople born or made? Biology, personality, and the career...
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose Our research paper had two purposes: to investigate the relationship between personality traits and both job and...
View ArticleHow salespeople see Organizational Citizenship Behaviors: an exploratory...
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose The goal of this study is to more thoroughly investigate the role of Organizational Citizenship Behaviours (OCBs)...
View ArticleThe enterprise system revisited: how well does it capture the company’s...
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose Enterprise systems were presented as a “dream come true” with seamless integration of business data through a...
View ArticleMarketing resource-capability complementarity and firm performance in B2B firms
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose This study examines how market orientation (MO), marketing resources and marketing resource deployment are...
View ArticleHow manufacturer market orientation influences B2B customer satisfaction and...
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose This study examined how the three market orientation components (customer orientation, competitor orientation,...
View ArticleThe value creation scale of supplier-distributor relationship in...
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose The cross-country cooperation is more and more important, and there is no suitable scale to measure the...
View ArticleA review of buyer-supplier relationship typologies: progress, problems, and...
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose The purpose of this study is to review the existing typologies of buyer-supplier relationships (BSRs) in the...
View ArticleLocation determinants of market expansion in China’s second-tier cities: a...
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose This study aims to examine the location determinants of market expansion of the biotechnology industry to China’s...
View ArticleManaging strategic supplier relationships: antecedents and outcomes
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose Purpose: The management of strategic supplier relationships involves the selection and development of suppliers...
View ArticleUnderstanding B2B customer loyalty in the mobile telecommunication industry:...
Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose Maintaining a successful inter-organizational relationship with the key players becomes increasingly critical to...
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