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Channel: Emerald Group Publishing Limited: Journal of Business & Industrial Marketing: Table of Contents
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Mastering the complementarity between marketing mix and customer-focused...

Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose This study addresses the extent that the deployment of and complementarity between marketing mix and...

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The nature and role of different types of commitment in interfirm...

Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose The paper considers the nature and role of commitment in delivering value in customer-supplier relationships...

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An application of European customer satisfaction index (ECSI) in business to...

Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose This paper aims to examine the most important antecedents of customer loyalty in Business to Business (B2B)...

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A contextual analysis of the impact of strategic sourcing and E-procurement...

Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose The objective of this study is to investigate the relationships among strategic sourcing, e-procurement and...

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Motivations of small firms to develop relationships with banks

Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose This paper investigates what drives the decision of small non-food store retailers to develop a relationship...

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Influence of internationalization orientation on export performance: in the...

Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose The purpose of this paper is to investigate several concepts of inward and outward internationalization and...

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Account manager turnover and the influence of context: an exploratory study.

Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose The purpose of this study is to investigate the contextual factors that influence the impact of account...

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Science mapping in industrial marketing

Journal of Business & Industrial Marketing, Volume 30, Issue 1, February 2015. Purpose This study aims to map scientific knowledge in Industrial Marketing. Design/methodology/approach The research...

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Top management commitment and involvement and their link to key account...

Journal of Business & Industrial Marketing, Volume 30, Issue 1, Page 32-44, February 2015. Purpose – The purpose of the study is to examine the role of top management in effective key account...

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Are salespeople born or made? Biology, personality, and the career...

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose Our research paper had two purposes: to investigate the relationship between personality traits and both job and...

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How salespeople see Organizational Citizenship Behaviors: an exploratory...

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose The goal of this study is to more thoroughly investigate the role of Organizational Citizenship Behaviours (OCBs)...

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The enterprise system revisited: how well does it capture the company’s...

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose Enterprise systems were presented as a “dream come true” with seamless integration of business data through a...

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Marketing resource-capability complementarity and firm performance in B2B firms

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose This study examines how market orientation (MO), marketing resources and marketing resource deployment are...

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How manufacturer market orientation influences B2B customer satisfaction and...

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose This study examined how the three market orientation components (customer orientation, competitor orientation,...

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The value creation scale of supplier-distributor relationship in...

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose The cross-country cooperation is more and more important, and there is no suitable scale to measure the...

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A review of buyer-supplier relationship typologies: progress, problems, and...

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose The purpose of this study is to review the existing typologies of buyer-supplier relationships (BSRs) in the...

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Location determinants of market expansion in China’s second-tier cities: a...

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose This study aims to examine the location determinants of market expansion of the biotechnology industry to China’s...

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Managing strategic supplier relationships: antecedents and outcomes

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose Purpose: The management of strategic supplier relationships involves the selection and development of suppliers...

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Understanding B2B customer loyalty in the mobile telecommunication industry:...

Journal of Business & Industrial Marketing, Volume 30, Issue 2, March 2015. Purpose Maintaining a successful inter-organizational relationship with the key players becomes increasingly critical to...

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